Abbott Collection
VIRTUAL PRODUCT LAUNCH
What do you do when your traditional industry trade shows are cancelled and you have new lines of products to launch? You run your own.
Scope
We needed to create an online product launch event that would allow our client to connect with their clients in a meaningful way.
10 Days
4
8
Event Mix
Pre-recorded workshops
Productions,
Breakouts
Gamification
Recording
Virtual Venue
Special Challenge
To bring learning opportunities, product line launches and promotion of a new 3D showroom into a virtual trade show type event and keep it engaging. Our client is known for having ‘destination’ booths at their industry trade shows and we needed to maintain that same level of quality in the online production.
Solution
The program ran over 10 days. We combined live content in the form of speakers and product launches, and each day we introduced new recorded learning bytes of interest to our clients customer base. We gamified the entire program so that participants who engaged fully had the opportunity to earn points and prizes. We folded the entire event into a customized virtual venue that had links to their 3d showroom and sales contact pages.
Case Studies
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Deighton DUC 2020
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Skip The Dishes – Virtual Leadership Summit
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RBC – Virtual Classroom Producers
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